Growth is the result.
Momentum is what creates it.
I help businesses and agencies get clear on where they want to go, uncover what is holding growth back and decide what needs to happen next.
Then I help turn those decisions into practical action and momentum.
Business growth, with more focus.
Across sales, marketing, people, process and direction.
WhoBrands + agencies.
Different challenges. Same need for progress.
HowClarity → action.
Direction. Focus. Projects. Leadership.
Why20+ years driving growth.
Across marketing, sales, client partnerships, innovation & transformation.
Who this is for
Good at what you do. Sometimes too close to see every opportunity.
Your business doesn't need fixing. But when you're busy running it, serving customers or delivering the work, it can be difficult to step back and see what could work better or where the next opportunity lies.
You may have a team focused on growth. You may be the entire team.
Either way, an experienced outside perspective can help you see what's working, what's getting in the way and where to focus next.
You run a business built around what you do best.
You're brilliant at the work itself, but growing the business can require different experience and skills, as well as time and distance you may not have.
You lead marketing, sales or growth.
You need an outside perspective, additional experience or extra capacity to join the dots, clarify priorities and move the right things forward.
You run or grow an agency.
You want to strengthen how the agency positions itself, attracts and wins work, develops client relationships and creates more consistent commercial growth.
What might be getting in the way?
Sound familiar?
Growth does not have to be broken to be better.
You're probably nodding at more than one of these.
You're busy running and delivering the business, with little time to step back and work on how it grows.
Growth relies too heavily on you, your reputation or referrals.
Sales, marketing and delivery are active, but not always connected.
You haven't recently looked at the business through the eyes of your customers or prospects.
You can see opportunities, but struggle to decide what deserves attention first.
A client perspective
“He's brilliant at bringing teams together and inspiring creativity and action. Just get in a room with Si and the impossible becomes possible.”
How we can work together
Start with the question that feels most urgent.
Every business is different. So is the right place to start.
The aim is the same: create momentum and move the business forward.
Destination
Where do you want the business to go?
Define what success looks like, by when, and build leadership alignment around the direction, priorities and decisions needed to move the business towards it.
Explore DestinationFOCUS
Where is the business now?
A structured growth diagnostic across Foundations, Organisation, Customers, Under the Bonnet and Signals. It reveals what is clear, what is missing or misaligned, what is working, what is getting in the way and where attention is needed first.
Explore the diagnosticProject Support
What needs to get done?
An important project needs more focus, senior input or capacity. Bring structure, pace and experienced support to move it from initial thinking through to delivery.
Explore Project SupportFractional Growth Leadership
Need experienced leadership to keep growth moving?
Ongoing senior growth leadership to connect marketing, sales, customer and commercial priorities, add experienced capacity and keep the work moving without hiring a full time growth director.
Explore Fractional LeadershipNot sure which route fits? We can work that out together.
My mission
To help ambitious organisations grow.With more clarity. More confidence.More momentum.
Experience from both sides of the table
Twenty years. Client side and agency side. The full growth picture.
I'm Si Muddell. Over 20 years I've worked with global brands, growing businesses, founder-led organisations and agencies across strategy, marketing, sales, customer experience, product and digital transformation. That breadth matters because growth rarely belongs to one department.
- 20 years across strategy, marketing, sales and commercial growth
- Both client-side and agency leadership experience
- Global brands, growing businesses and founder-led organisations
- From complex challenges to clearer choices and practical action
Si is an absolute powerhouse of a strategic thinker, his attention to detail and passion for customer and data-led strategy is second to none.
Selected brands & organisations
Why How Might We?
A real person.
Real experience.
One clear agenda.
I created How Might We to help businesses step back from the noise, see what matters and move forward with greater clarity. It is a curious, honest and collaborative way of exploring what could work better. I am not here to be right. I am here to bring an experienced perspective and help create meaningful progress.
Less theatre.
More clarity, focus and progress.
Safe enough to be honest.
Say what is really happening, including what feels unclear, uncomfortable or simply isn't working.
Challenged enough to find clarity.
I'll ask questions, test assumptions and offer an outside perspective to help us see things more clearly.
Energised enough to act.
Leave with greater focus, practical next steps and the momentum to move the right things forward.
Why How Might We?What happens next
A straightforward way to get started.
No long proposal or complicated process. Just enough structure to work out whether we can make a useful difference.
01
Start with a conversation
We talk about where you are, where you want to be and the question that feels most urgent.
02
Get clear on the next step
We work out whether an outside perspective would help, and the most useful place to begin.
03
Agree the right way to work
If there is a good fit, we define a practical piece of work with a clear purpose, shape and starting point.
For individuals
Working on your own growth?
Alongside work with businesses and agencies, I also support individual leaders who want to clarify what comes next, strengthen their commercial confidence or have an experienced outside perspective as they lead growth.
Your Direction
Clarify what you want next, the choices you need to make and the priorities that will move you forward.
Commercial Confidence
Strengthen client, sales and leadership conversations without feeling like you need to become someone else.
Growth Leadership Advisory
Gain an experienced outside perspective, honest challenge and ongoing accountability as you lead growth.
Ready to create
some momentum?
No deck, no hard sell. Just a conversation about where you are and where you want to be.
Ideas
The thinking behind How Might We
Why a question became the name, mindset and starting point for the business.