Growth is the result.
Momentum is what creates it.

How Might We is a growth consultancy for ambitious organisations.

Growth rarely comes from one thing. It's the result of lots of things working together and compounding over time.

How Might We helps bring clarity, focus effort where it matters most and connect the moving parts to build lasting momentum.

Video preview: How-Might-We - A quick overview

Who this is for

Is HMW right for your organisation?

Do any of these situations feel familiar?

DirectionThe ambition is clear. The route forward is not.

EffectivenessThere is plenty happening. The biggest gains are harder to see.

AlignmentPriorities, ownership and effort are not fully joined up.

Set-upPeople, roles, processes, tools or partners need a better fit.

ChangeAI and changing customer behaviour are opening possibilities. The useful moves are not yet clear.

Better stillGrowth is good. Nothing is obviously broken. A fresh view might find the next 5 to 10%.

Sometimes you need help making sense of what isn’t working. Sometimes you need a fresh perspective on what already is.

Ways to work together

Start with the question that feels most urgent.

Different moments call for different kinds of support.

Start where the question is clearest, then connect it to the bigger picture.

Examples of where the work can make a difference.

The starting question may be broad; the work becomes practical quickly. These are some of the areas HMW might get involved in, shaped around what the organisation needs rather than a fixed menu of services.

Client & customer relationships

  • Client onboarding
  • Client relationship health
  • Account planning
  • Customer journey

Sales

  • Sales strategy
  • Sales process
  • Buyer journey
  • Pitch & proposal process
  • Pipeline & forecasting

Marketing

  • Ideal customer profile
  • Proposition
  • Marketing strategy
  • Customer understanding

Ways of working

  • Team structure
  • Roles & responsibilities
  • Processes & workflow
  • Commercial decision-making

Not sure which route fits? Si can help you work that out.

A client perspective

“He's brilliant at bringing teams together and inspiring creativity and action. Just get in a room with Si and the impossible becomes possible.”

Tracy Griffin, CEO, The Big Issue Foundation

A little about Si

20+ years. Agency side. Client side. Commercial and NFP sectors.

I've worked in and led teams through to board level, across different organisations and different seats at the table. Sales, marketing, strategy, client partnerships, digital, product and transformation.

Growth has been the common thread.

A few proof points

  • Helped generate £30m+ in agency revenue and drive hundreds of millions in client revenue.
  • Led the digital transformation and growth of an APAC sports TV channel from 0 to 17 platforms across 10 countries, reaching 36m customers.
  • Built and scaled a subscription product to £4.5m+ revenue and 12k monthly subscribers, later expanding into 1,000+ schools, publishing with Scholastic and launching with the NHS.
  • Led teams responsible for close to £50m in fundraising income.
Si Muddell
Si Muddell · Founder

Ready to make the
next few decisions count?

No deck, no hard sell. Just a useful conversation with Si about what is in motion, which decisions feel harder than they should, and where an outside perspective might help.

Thinking

The thinking behind How Might We

Why a question became the name, mindset and starting point for How Might We.

Read the article