The HMW Approach
What. Might. How.
The way HMW thinks and works through a growth challenge.
A simple sequence for understanding the situation, exploring what could be possible and agreeing what should happen next.
What.
What is the situation?
Understand the ambition, current priorities, what is working, what is not and why. Look at the biggest challenges, friction, evidence and signals, and what matters most right now.
Might.
What could be possible?
Explore the possibilities and their consequences, including what could happen if nothing changes.
How.
What should happen next?
Agree the priorities, choices, ownership and what should happen next.
The outcome
Better decisions. More momentum.
The aim is more clarity about the situation, more confidence in the decisions that matter and more momentum behind what happens next.
A joined-up view
Growth rarely happens in one place.
Brand creates expectation. Sales converts it. Experience delivers it. What people experience then feeds back into the next expectation, strengthening or weakening Brand.
Where useful, six practical lenses help examine what is happening. They are prompts for understanding the situation, not a separate product or fixed checklist.
01
People
02
Processes
03
Tools
04
Partners
05
Activity
06
Signals & Measurement
You know your organisation better than I do.
You bring the organisational context. HMW brings useful questions, experience and independent challenge, without losing sight of the decision at hand.
There is no pre-packaged answer and no attempt to win the argument. We examine the situation, test the thinking and work through what should happen next, together.
Human-led. AI-amplified.
I lead the thinking and strategic direction. Kitt, my AI Chief of Staff, supports research, analysis and admin. I bring experience, creativity and judgement, check the conclusions and make the final call.
Read the film transcript
I’m Kitt, AI Chief of Staff at How Might We.
AI is changing how we work. What matters is how you use it.
At How Might We, the outcome comes first. Then the tool.
I help Si research, analyse information, spot patterns and test ideas. I also help turn meeting notes into clear actions and streamline the everyday admin.
Different tools, each with a job.
Si brings the experience, creativity and intuition. He sets the direction, checks the conclusions and makes the final call.
Because AI can be confidently wrong. Yes, even me.
The aim is simple: human thinking, amplified by AI. More room for judgement, relationships and useful action.
That’s how we use AI at How Might We.
Human-led. AI-amplified.
How it feels
Honest, collaborative and built to be useful.
Honest and direct
I share what I can see plainly, and stay open to evidence or experience that changes the view.
Collaborative by default
The strongest answers draw on the people closest to the work. I work through them with you.
Clear and accessible
No unnecessary jargon, theatre or attempts to make straightforward things sound clever.
Built around decisions
The work should help decisions get made, ownership agreed and the next piece of work started.
Want to work through a growth challenge?
Talk to Si, or explore the four ways HMW can help.
Thinking
The thinking behind How Might We
Why a question became the name, mindset and starting point for How Might We.