Growth Diagnostic
Where are you now, and where should you focus next?
A Growth Diagnostic takes stock of where you are now, what is helping or getting in the way and where to focus next.
Choose Brand, Sales and Customer Experience or a joined-up view across all three. The same six practical lenses are applied to whichever focus you choose.
Outcome
Understand where you are now and where to focus next
Focus
Brand, Sales and Customer Experience or a joined-up view
Lenses
People, Processes, Tools, Partners, Activity, Signals & Measurement
One diagnostic, different focus
Choose the area that matters most.
Choose the area most relevant to you, or look across all three. The same six practical lenses are applied whichever focus you choose.
Brand
What are we promising and how are we showing up?
Activity can include
Positioning, proposition, audience understanding, messaging, differentiation, key touchpoints and marketing activity. Brand here is the whole promise and experience, not simply visual identity.
Sales
How are we turning interest and opportunity into growth?
Activity can include
ICP, routes to market, sales journey, qualification, pipeline, conversion and forecasting.
Customer Experience
Are we delivering on the promise and creating reasons to stay, return and recommend?
Activity can include
Journey, onboarding, moments that matter, relationships, feedback, retention, growth and advocacy.
Brand creates expectation. Sales converts it. Experience delivers it. What people experience then strengthens or weakens the Brand they carry forward.
Questions worth answering
Common growth challenges.
How easy is it to buy from us?
Is our brand promise clear, distinctive and consistent across the touchpoints that matter?
Are we turning the right interest and opportunities into growth?
Are we delivering on the promise and creating reasons to stay, return and recommend?
Do we know where people are dropping out or getting stuck?
Is it working? And do we know whether it is working?
Are our people, processes and tools helping growth or getting in the way?
We know there is opportunity, but where should we focus to create the biggest gain?
How the focus is diagnosed
Six practical lenses. Applied to the focus you choose.
What we diagnose is the focus you choose. How we diagnose it is consistent: the same six lenses show what is happening in the work itself and what surrounds it.
People
Capability, roles, structure, ownership and mindset.
Processes
Workflows, planning, handoffs and ways of working.
Tools
Systems, CRM, platforms, data and AI where relevant.
Partners
Agencies, suppliers and other external contributors.
Activity
The actual work, journeys and audience touchpoints within the chosen focus.
Signals & Measurement
Performance, insight, feedback and evidence. Measure what matters, not simply what is easy to count.
What you'll leave with
What you walk away with.
A clear, evidence-based view of the agreed scope
A clearer sense of what is helping growth and what may be holding it back
Priorities in an order the leadership team can use
A concise diagnostic summary with practical recommendations
The point of the diagnostic
See what is helping growth, what is getting in the way and where to focus first.
A Growth Diagnostic gives the leadership team a clearer basis for deciding what deserves attention, resource or change.
How it works
How the diagnostic runs.
01
Understand
Agree the question, scope and context the diagnostic needs to address.
02
Review
Review the chosen focus through People, Processes, Tools, Partners, Activity, Signals & Measurement.
03
Prioritise
Identify what is helping, what is holding growth back and what matters most.
04
Recommend
Set out the findings, priorities and sensible next steps for the team.
Scope & investment
A diagnostic focused on what matters most.
Choose Brand, Sales and Customer Experience or a combination. We agree the focus, people involved, timing and investment before the work begins.
Thinking
The thinking behind How Might We
Why a question became the name, mindset and starting point for How Might We.