Short video
Sales is a skill you develop
What makes someone good at sales? A genuine interest in people, an understanding of why they buy, and skills worth investing in.
Watch2:09
Thinking
Thinking on growth, clarity and better questions.
Field notes on the choices, trade-offs and practical work behind sustainable business momentum.
Si Muddell
Founder, How Might We
9 items shown below the featured article
10x thinking: why thinking bigger might mean doing less
What a much bigger ambition can teach us about focus, unnecessary work and what to stop doing.
Read4 min read
Short video
Experience should make us more curious
Could your next useful insight be hiding outside the agenda? Why listening properly and following an unexpected answer can make business conversations more valuable.
Watch1:48
Why “How Might We?”
The question behind the name.
The origin of the name, and the philosophy it keeps visible: find a route, stay open to possibility and involve the people closest to the work.
Read5 min read
From certainty to possibility
Why better business decisions often start with a better question.
The hidden cost of committing to a solution before the problem is clear, and the decision discipline that prevents expensive activity.
Read6 min read
What. Might. How.
A practical route from noise to momentum.
A repeatable way to diagnose what is happening, test what it could mean and turn the strongest option into owned action.
Read7 min read
Your brain filters information. What are you training it to notice?
How assumptions influence what we notice, and why a better question can open up another possibility.
Read6 min read
Short video
Big ambition, small gains
How do you keep going when the excitement wears off? On staying focused, measuring small improvements and knowing when to change direction.
Watch3:13
Talk
Building a business with AI: the real story
Where could AI be genuinely useful in your business? HMW’s working setup, lessons from getting things wrong and six practical principles to take away.
Watch13:28
