Who HMW is for
For founders + business leaders.
Across agencies, client-side organisations and not-for-profits. The starting point is the growth challenge, not the department it happens to sit in.
Different organisations.
Similar questions.
HMW tends to be useful when...
You know there is an opportunity. The next move needs thought.
HMW is not an outsourced Brand, Sales or Customer Experience function. I can be a sounding board, challenge the thinking, tackle specific growth challenges and help move the right things forward.
You can see opportunity, but need to decide where to focus first.
Growth touches several teams, partners or parts of the organisation.
An important project needs more structure, pace or experienced capacity.
You would value an outside perspective to challenge assumptions and connect the dots.
The situation is changing, and the next move is not obvious yet.
You want practical progress, not another strategy document that sits on a shelf.
HMW probably isn't right when...
You already know exactly what to do.
HMW is most useful when there is something worth understanding, deciding or moving forward together.
The problem, solution and person responsible are already completely clear.
You are looking only for hands-on delivery with no space to explore the bigger question.
You are not ready for honest challenge, shared thinking or decisions that lead to action.
Still not sure?
That's exactly what a first conversation is for.
Talk it through with Si: where you are, what you are trying to change and whether an outside perspective would help.