Growth is the result.
Momentum is what creates it.
How Might We is a growth consultancy helping ambitious organisations get more from sales and marketing. We help connect the dots, uncover what is getting in the way and focus on what will build momentum for sustainable growth.
We work with businesses, agencies, charities and social enterprises. The common thread is ambition and a growth challenge, not sector.
Business growth, with more focus.
Across sales, marketing, people, process and direction.
WhoAmbitious organisations.
Different organisations. Similar questions.
HowClarity → action.
Direction. Focus. Projects. Leadership.
Why20+ years driving growth.
Across marketing, sales, client partnerships, innovation & transformation.
Who this is for
Is HMW right for your organisation?
HMW is not defined by sector. The common thread is the situation, mindset and growth challenge — not the industry.
A good fit if you want to move forward with more clarity, focus and momentum.
A good fit if...
You want to grow, but need greater clarity, focus or momentum.
Growth touches several teams, partners or parts of the organisation.
You’re navigating change, opportunity or complexity and the next move is not obvious.
You’re open to challenge and practical progress, not a lengthy strategy document.
If you already know exactly what the problem is, what to do about it and who should do it, you probably don't need HMW.
See who HMW is forHow we can work together
Start with the question that feels most urgent.
Every organisation is different. So is the right place to start.
The aim is the same: create momentum and move the organisation forward.
Destination
Where do you want the business to go?
Define what success looks like, by when, and build leadership alignment around the direction, priorities and decisions needed to move the business towards it.
Explore DestinationFOCUS
Where is the business now?
A structured growth diagnostic across Foundations, Organisation, Customers, Under the Bonnet and Signals. It helps you see what is clear, where opportunities are emerging, how the pieces connect and where focus could create the greatest impact.
Explore the diagnosticProject Support
What needs to get done?
An important project needs more focus, senior input or capacity. Bring structure, pace and experienced support to move it from initial thinking through to delivery.
Explore Project SupportFractional Growth Leadership
Need ongoing growth leadership?
Ongoing senior growth leadership to connect marketing, sales, customer and commercial priorities, add experienced capacity and keep the work moving without hiring a full time growth director.
Explore Fractional LeadershipNot sure which route fits? We can work that out together.
A client perspective
“He's brilliant at bringing teams together and inspiring creativity and action. Just get in a room with Si and the impossible becomes possible.”
A little about Si
Experienced from different sides of growth.
I'm Si Muddell. I bring more than 20 years across agency, client-side and charity organisations — joining up the decisions, people and work that help growth happen.

Ready to create
some momentum?
No deck, no hard sell. Just a conversation about where you are and where you want to be.
Thinking
The thinking behind How Might We
Why a question became the name, mindset and starting point for How Might We.
