How Might We?
Growth Consultancy
Turning ambition into momentum.
Thinking

Talk · 13:28

Building a business with AI: the real story

A behind-the-scenes look at how Si is building How Might We with AI, from the brand and website to everyday workflows, and the lessons for making it useful in your own business.

Narrated by Kitt · How Might We

Key takeaways

  • Define the outcome before choosing the tool.
  • Build clear foundations: audience, offer, standards and ways of working.
  • Keep a shared, current record of decisions, context and commitments.
  • Give each tool and AI role a clear job.
  • Keep human judgement and meaningful checks in the loop.
  • Start small, set time and cost limits, and learn from the result.

Original source on Vimeo